Selling eBooks is one of the best passive income ideas to make money online. EBooks are high in demand as more and more people are looking to get information online. The best part about selling eBooks is that you only have to create it once and sell it to multiple people and get a high margin. All you will need is to market it and update it and you can earn from it for life.
Most authors, bloggers, coaches, and business executives also use eBooks as free lead magnets to grow their email lists which they can use to market their products and services later. When a lead downloads the free book and it gives them value then they will easily trust the authors who can now sell more books to them.
In this article, we look at how you can make money selling eBooks and share the step by step guide to get started even if you have never written a book before.
Does Selling EBooks Make Money?
It is possible to make money selling eBooks as long as you provide value in the book and set it up correctly. EBooks are relatively easy to make compared to other digital products like an online course. Furthermore, there are hundreds of eBook templates that you can use to create a beautiful layout for your eBooks. Moreover, it is easy to sell eBooks online because you don’t have to handle inventory or deal with shipping.
There are many platforms that you can use to sell your eBooks such as Amazon KDP, Rakuten Kobo, Smashwords, and Gumroad. They get a cut out of what you sell. So, if you want to keep all the profits you can also sell eBooks from your own website.
Remember, you will need to promote your book to increase sells in these platforms. Most eBook publishers only get a handful of sales in the books lifetime so you need to have a solid marketing strategy.
How to Make Money Selling EBooks Step by Step
Now, let’s get to the good part. EBooks are great way to share your knowledge and earn passive income. If you want to start selling eBooks to need to know the best ways to get started to make it profitable. Here are eight steps you can follow to make money selling eBooks.
1. Choose your niche
The best way to make eBook writing profitable is to choose the best niche with evergreen topics. Some of the most profitable niches that people are always interested in include love and relationships, personal development, money and health.
If you look at the best sellers list you will see a pattern of these topics because people are always looking for tips, guidance and advice on topic that directly affect them.
Chose the topic that you have knowledge or expertise in because you have a leverage when you write what you know. For example, if you are an accountant you are better suited to write eBooks on personal finance and investment versus writing health related books. It is also advisable to write multiple books in one niche versus writing on different niches to build your credibility in that niche.
2. Choose your target audience
Once you determine your niche, you need to go one step further and research on your desired target audience. Don’t write for everybody as having a broad target audience may reduce your chances of success.
Instead, choose one target audience to make it easy to understand their pain points, motivations and interest to have a customer centric eBook that will be worth paying money for.
Have a specific person in mind, know their age, what problems they are trying to solve, their gender and other demographics. For example, you may write books for women ages 30 to 50 who are struggling to lose weight and have an inactive lifestyle due to their bust schedules.
Use social media platforms to research your ideal target audience using surveys to get more data about their pain points. Alternatively, you can research on authors who’ve written on similar topics. Doing the research on your target audience will help you create a valuable eBook that readers will look forward to reading.
3. Chose your topic
You have your niche and target audience, now it’s time to pick the topic for your eBook. Use Google Trends, Answer the Public and Quora to get topics that people are searching for in your niche or look at the bestselling eBooks that are available online.
Your target audience will inform every topic your write about. So, ensure to research what topic they would be interested in. You probably already have potential topics in your head, so you just need to narrow down to one based on your research.
The topic should align with your purpose of writing the book. Do you want to use it to promote to your products and services or to provide valuable advice to your readers or build authority in your niche? In this case you want to make money selling eBooks, therefore you need to ensure the book offers value to your readers.
4. Create an outline
It’s now time to start creating the book. Brainstorm the outline of the book based on your topic. You can also check out other books in the same niche to see what they have covered and what they have missed.
Check the reviews on Amazon to identify what the readers loved about the book and what they wished the book covered. This can give you more ideas to add to your outline.
Ensure to keep your target audience and their pain point in mind as you come up with the outline so that your book will answer what they are looking for.
5. Write the book
Now that the research is done, it’s time to convert the ideas into words. Use your outline to create your first draft. At this stage don’t focus much on editing as it may interfere with the flow of the writing process.
Write one chapter at a time without rereading or editing to make the process faster. If you struggle with procrastination or writer’s block, set a timer and write within the duration to help you remain focused. You can also use speech to text tools in Google Docs to turn your spoken words into written text.
Use YouTube, Google or other newsletters to get more context on your topic. However, don’t plagiarize other peoples work. The good thing is that when you write what you know you won’t struggle with information. Back up your writing with links to research, expert quotes and case studies to make it more credible
6. Edit and design the eBook
Once you have organized all your ideas into your first draft you can now start editing to remove any errors or add more information.
Remember to set heading, sub headings, bullet points and quotes to format your book into an easy to understand format. You can also ad some visual to break the content and make it readable
Proofread at least three time son different occasions to remove any errors than you may have missed during editing. Tools such as Grammarly or Hemingway App are great for this process.
You can use Google Dos or Microsoft Word to do a simple design or use Canva for a more visual book design with images. Remember to include a cover page, copyright page, and table of contents, and about the author.
If you are not tech savvy consider hiring a book designer to do the final edit and layout for the book to make it look professional. Depending on the platform you choose to sell your book, you may need a PDF or EPUB format.
7. Publish the eBook
Now that your book is ready, you need to determine where to publish it. The best platform for beginners is Amazon KDP. You will get a free ISBN (International Standard Book Number) which is unique for your book. Price your book according to the market prices and the cost of the platform you will be using.
You can sell your eBooks on your website through Shopify or Woocoomerce with automated download or on marketplaces like Amazon, Gumroad or Kobo.
8. Market your book
For you to make money selling eBooks you need to promote the book to the readers. Create a landing page to direct leads to your sales funnel where readers can buy your book.
Then, promote your books on social media, on your blog or YouTube channel or email list. You can also use Facebook Ads to promote your book to the landing page by targeting a specific audience.
The long term approach is to create valuable content around your topic and direct readers to your book as the solution to what they a looking for. Ensure to capture the emails of your readers so that you can communicate to them when you publish your next books. It is easier for your customers to buy from you again because they trust you.
The best way to make your eBook business more profitable is to keep publishing content around the topic or writing more books. That way you will keep your readers engaged and excited about reading your forthcoming books.
FAQs
- Is it profitable to sell eBooks?
Absolutely, eBooks are one of the most profitable digital products that are easy to create and sell online. However, your success depends on the quality, your target audience and marketing strategy.
- What kind of eBooks makes the most money?
One of the most profitable genres for eBooks is short stories. Most readers prefer fiction than nonfiction. However, nonfiction books that offer great value also get good sales.
- Do people still buy eBooks?
EBooks are will still be high in demand in 2024 and beyond. Most people prefer to read from their smartphones and tablets than in the past where books had to be physical.
- Can you make money writing an eBook?
Yes. You can make money selling eBooks by publishing in marketplaces such as Amazon KDP, Kobo or Barnes and Noble. These platforms have ready readers and it publishing on them puts your books in front of millions of readers.
Final Thoughts
It is still possible to make money selling eBooks. You need to create books that provide value to your target audience and solve their problems. Remember that one book is not enough. You need to publish more books to make passive income selling eBooks. You can make a lot of money when you use the right content marketing and selling strategies.
Ready to make money selling eBooks? Use the step by step guide to research, write and publish your eBooks today. Happy earning.
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